ABOUT MIRAL
MIRAL IS THE LEADING CREATOR OF IMMERSIVE DESTINATIONS AND EXPERIENCES THAT CONTRIBUTES TO THE GROWTH OF THE LEISURE & ENTERTAINMENT INDUSTRY AND ABU DHABI’S ECONOMIC DIVERSIFICATION.
We conceive, create, develop, operate and manage immersive destinations and experiences that attract visitors from across the world to create unforgettable memories, accelerating the realization of the Emirate’s economic diversification.
At Miral, we take ambitious and diverse leisure, tourism & lifestyle experiences from conception through development, to management and promotion & sales. Our ventures positively impact Abu Dhabi, its future, and the people who visit from across the globe.
Miral Experiences operates a diverse portfolio of world-class and award-winning immersive experiences and attractions, in Abu Dhabi and beyond, brining joy to visitors from around the world.
Yas Asset Management operates and manages a portfolio of vibrant assets; from Yas Bay, the UAE’s finest superyacht marina, dining experiences, to retail and leisure assets.
Miral Destinations is the trusted one-stop destination partner that inspires and connects people through the power of shared experiences, delivering countless memorable moments.
Leadership
H.E. MOHAMED KHALIFA AL MUBARAK
“It is a great privilege to have been entrusted to lead such an array of high-profile groups. The breadth of work allows a joined up approach that can benefit UAE nationals, residents and tourists alike. It also gives me the opportunity to leverage all of my experience in the broadest sense. I am very lucky to have the opportunity to look out across a city and see so many projects that I have been involved with.”
HE Mohamed Khalifa Al Mubarak is a prominent Emirati business leader overseeing Abu Dhabi’s cultural and tourism growth agenda, and a member of the Executive Council of Abu Dhabi.
In his role as Chairman of Miral, Al Mubarak has guided the elevation and promotion of Yas Island, Abu Dhabi into a top global destination for entertainment, leisure and business. As an ambitious and visionary leader, Al Mubarak is focussed on driving the company’s brand footprint into new markets, forging new partnerships and evolving Miral’s business model to harness innovation and the commercialization of new products and services.
Al Mubarak is spearheading Miral’s strategic aspiration to contribute to Abu Dhabi’s long-term development as a sustainable, diversified and globally integrated economy. Under his leadership, Miral was appointed as Destination Manager of Saadiyat Island in 2022, the cultural heart of the emirate and a regional beacon in the cultural tourism ecosystem
A prominent advocate of interweaving cultural diversity and social cohesion, Al Mubarak holds a number of Chairman roles within the Emirate, reflecting his desire to integrate arts and creativity into the fabric of Abu Dhabi society. His current board positions include; Chairman of Aldar Properties PJSC, Aldar Academies, Department of Culture and Tourism – Abu Dhabi, Image Nation Abu Dhabi, Louvre Abu Dhabi and twofour54.
In 2019, Al Mubarak became one of the founding members of The Higher Committee of Human Fraternity, an independent body of religious leaders, educational scholars and cultural figures whose purpose is to inspire the values of human fraternity among all people around the world.
He was listed as part of Apollo’s “40 Under 40 Middle East” 2019 series, a prestigious award from one of the world’s most respected art magazines.
Al Mubarak is a graduate of Northeastern University (USA), with a double major in Economics and Political Science.
MOHAMED ABDALLA AL ZAABI
Mohamed Abdalla Al Zaabi, the visionary leader and the Group Chief Executive Officer of Miral, has been a driving force in transforming the company into a powerhouse within the leisure, entertainment and tourism sector. Joining Miral in 2015, Al Zaabi’s strategic insight and unwavering dedication have propelled Miral to the forefront of the industry.
Under his leadership, Miral’s portfolio on Yas Island, Abu Dhabi, has thrived into a global renowned entertainment, leisure, and business destination. For over 13 years, Miral has conceived, created, developed, operated, and managed immersive destinations and experiences that attract visitors from across the world to create unforgettable memories, accelerating the realization of the Emirate’s economic diversification.
Miral has invested in multiple mega projects on Yas Island and Abu Dhabi, successfully forging key business partnerships with some of the world’s most recognizable leisure and entertainment brands, including Ferrari, SeaWorld Entertainment Inc. and Warner Bros.
Al Zaabi’s leadership played a key role in shaping Yas Island’s destination strategy that has contributed to the emirate’s consistent growth. By introducing new attractions and experiences, Yas Island has seen a constant growth in visitation. In 2023, the destination recorded 34 million visits, reflecting a 38% growth from 2022.
Building on Yas Island’s successful destination management, Miral was appointed to oversee destination management for Saadiyat Island in 2022 and has since then elevated the destination’s awareness. In 2023 visitation grew by 44% compared to 2022.
Before joining Miral, Al Zaabi made his first venture into project and construction development in 2008 when he joined Aldar Properties PJSC. He worked across various business units, including the Head of Integrated Technologies, Director of Estates, and Director of Strategic Investments. Before that, he joined a subsidiary of Emirates Advanced Investment as Head of Integrated Technologies.
His current board positions include Chairman of Miral Destinations, Miral’s trade and promotion subsidiary for Yas Island and Saadiyat Island, and Member of the Board of Directors at Miral Experiences, which operates a diverse portfolio of world-class and award-winning immersive experiences and attractions in Abu Dhabi. As one of the most influential people in his industry, he was recognized in the top ten of Forbes Middle East’s Top 100 Travel & Tourism Leaders for 2024.
He was the first Emirati to receive the Cisco Certified Internetwork Expert (CCIE) certificate, one of the IT industry’s most prestigious certifications. He also holds an Executive MBA from INSEAD, an MSc in Strategic Project Planning from Heriot-Watt University, and a Bachelor’s Degree in Electrical Engineering from UAE University.
Under his leadership, Miral’s portfolio continues to evolve, reimagining visitor experiences and pushing the boundaries of unforgettable experiences.
